R & D

By analyzing the market in the product categories in which we operate in the market, we carry out studies to develop new products and enter new categories. We, as Gerçek Kozmetik, can list Fairs, Consumer Trends, Consumer Research, Channel and Market Analysis, Consumers' thoughts and satisfaction as the main themes which shape our R&D studies. 

We develop our own brands and support our business partners with analyzes and studies with these activities. 

We, as Gerçek Kozmetik, can list Fairs, Consumer Trends, Consumer Research, Channel and Market Analysis, Consumers' thoughts and satisfaction as the main themes which shape our R&D studies. 


Our Business Model

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Supply Chain Management

The demand and supply processes of the products are planned with all the details jointly with the special monitoring systems used. All products are delivered to the customers in the sales channels we work with through logistics operations which are performed in a professional manner.

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Sales

The sales team working with a modern business approach in the age of mobile communication, connects to the head office after its receiving orders with hand terminals in the field at every point of Turkey, ensuring that the order is instantly displayed in the warehouse, thus providing the customer with a minimum error rate within 24 hours.

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Planning and Reporting

We organize the display screens where our business partners can see their data transparently. The reports are designed considering Brand-Channel priorities and Company expectations. Turnover-target, penetration, performance and stock efficiency reports are prepared according to the needs in channel, brand, product breakdown and they are published in daily-weekly-monthly periods.

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Brand Management

Gerçek Kozmetik utilizes the development opportunities with all the details, and always welcomes new cooperations with excitement and passion based on the strategies it has determined and the developing structure of the trade.